The integration of CRM within a business, connects the customer-facing side of the activity to the "back of the house" where services are created.

In both cases, an efficient and predictable flow of information between these various components is what makes the whole picture work clearly and smoothly and at the end of the day, to satisfied customers.

Here are some key advantages of using CRM integration for this purpose:

 

• Better communication and customer service

• Improving organization and efficiency

• Automation opportunities